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Domino’s Pizza: How it Delivers on social media

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Headstream, the social brand agency behind the Social Brands 100.

Domino’s Pizza appeared in last year’s Social Brands 100 Top 30.  The pizza delivery company has made a name for itself for using social media in an innovative way, most recently with #LetsDoLunch, a ‘reverse auction’ on Twitter that lowered the price of a large pepperoni pizza as more people tweet about it. We spoke to Multi-Media Manager Nick Dutch to find out more about the Domino’s approach to social.

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