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Domino’s Pizza: How it Delivers on social media

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This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

Domino’s Pizza appeared in last year’s Social Brands 100 Top 30.  The pizza delivery company has made a name for itself for using social media in an innovative way, most recently with #LetsDoLunch, a ‘reverse auction’ on Twitter that lowered the price of a large pepperoni pizza as more people tweet about it. We spoke to Multi-Media Manager Nick Dutch to find out more about the Domino’s approach to social.

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