Digital Britain Report Will Make PR Sector Think More Digital
With the release of the government’s Digital Britain report this week, it comes at a timely juncture in the industry of public relations, where new technology tools are increasingly being used for...
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Domino’s takes social media customer feedback to the next level
Domino's: your name - and feedback - in lights Social media is making customer feedback a lot more public, but pizza delivery chain Domino’s is taking this to a new extreme in a US campaign running for...
View ArticleThe PR fail trail – the story of three social media driven disasters...
Some interesting research has gone into this infographic from Alterian looking at how three infamous social media driven PR crises to understand the effect a crisis has on a brand’s reputation. Read...
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Immediacy vs Depth: which side are you on?
Do you have the attention span of a spider monkey that’s drunk five cappuccinos? I was delving into the issue of shortening attention spans recently, and one essay in particular caught my eye. Written...
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Domino’s Pizza: How it Delivers on social media
This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100. Domino’s Pizza appeared in last year’s Social Brands 100 Top 30. The pizza delivery company has...
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How five of the top FTSE 250 ecommerce sites can improve online sales
Imagine the scenario: you’re a retailer and your latest marketing campaign to promote a new product drives thousands of people into your stores. But when the customers arrive they cannot find the...
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